Let’s say you’re already receiving brilliant visitors to your website, then again the revenues aren’t going up to match. This is a clear indicator that your internet site is now not optimized to force conversions. Every web page on your internet site has to have a clear purpose and it has to be as handy as feasible for the purchaser to discover what they are searching for. Conversion rate optimization is the science of optimizing your internet site to get the most out of your current traffic.